Privacy Policy

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Effective Date: Jan 16th 2025

Welcome to White Elephants ("we," "us," or "our"). Your privacy is important to us, and this Privacy Policy outlines how we collect, use, and protect your personal data when you use our website and services. This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect and process the following categories of personal data:

a. Information You Provide to Us

• Name
• Email      address
• Phone      number
• Address
• Payment      details (processed securely via third-party payment providers)
• Any      other information you submit through forms or communications with us

b. Automatically Collected Information

• IP      address
• Browser      type and version
• Device      information
• Website      usage data (e.g., pages viewed, time spent on our site)

c. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and analyze website traffic. For more details, see our Cookie Policy.

2. How We Use Your Information

We use your personal data for the following purposes:

• To      provide and manage our marketplace services
• To      process transactions and deliver purchased products
• To      communicate with you about your orders, inquiries, and updates
• To      improve our website and user experience
• To      comply with legal obligations
• For      marketing purposes, where you have provided explicit consent

3. Legal Basis for Processing Your Data

Under the UK GDPR, we rely on the following legal bases:

• Contractual      necessity: To fulfil our obligations to provide      services you request.
• Legitimate      interests: To enhance and secure our services,      where your interests or fundamental rights do not override ours.
• Consent: For      sending marketing communications or processing optional information you      provide.
• Legal      obligations: To comply with applicable laws and      regulations.

4. How We Share Your Information

We may share your data with the following parties:

• Service      providers: To facilitate payment processing,      delivery, and IT services.
• Business      partners: If required to deliver specific services      requested by you.
• Legal      authorities: When necessary to comply with legal      obligations or protect our rights.
• Other      users: Limited information (e.g., your name and      contact details) may be shared with farmers or suppliers to facilitate      transactions.

We will never sell your personal data to third parties.

5. Data Retention

We retain your personal data only for as long as necessary for the purposes stated in this policy or as required by law. Once no longer needed, your data will be securely deleted or anonymized.

6. Your Rights

Under the UK GDPR, you have the following rights:

• Access:     Request access to your personal data.
• Correction:     Request correction of incomplete or inaccurate data.
• Erasure:     Request deletion of your data (the "right to be forgotten").
• Restriction:     Request restriction of data processing.
• Data      portability: Receive your data in a machine-readable      format.
• Objection:     Object to data processing based on legitimate interests or for direct      marketing.
• Withdrawal      of consent: Withdraw consent at any time for      processing based on your consent.

To exercise your rights, please contact us at hello@whiteelephants.co.uk.

7. Data Security

We implement appropriate technical and organizational measures to safeguard your personal data against unauthorized access, loss, or misuse. Despite these measures, no method of transmission over the Internet is entirely secure.

8. International Transfers

If we transfer your data outside the UK, we will ensure it is protected by appropriate safeguards, such as standard contractual clauses or adequacy decisions.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices, and we encourage you to review their policies.

10. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated "Effective Date." Please review this policy regularly to stay informed about how we handle your data.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Blockchain Elephants LTD
67 Coopers Yard, Hitchin, England, SG5 1AR
Email: hello@whiteelephants.co.uk

12. Data Protection Officer (DPO)

For questions or concerns specifically related to data protection, you may contact our Data Protection Officer:

Name: Filip Rabuzin
Email: hello@whiteelephants.co.uk

Thank you for trusting White Elephants. Your privacy is our priority.